Land Rover Invests in Tech

Land rover owned service company InMotion has invested a large sum of money, and a fleet of Land Rovers to Lyft. The $25 million investment is towards technological research and advancements, while the vehicles are for supporting the testing of technology, including autonomous driving. Land Rover sees the potential in advancing technology, and wants to be a key player in the next big release.

By investing in Lyft, Land Rover continues to lead the pack in technology. Automotive technology is one of the biggest considerations for people looking for a new vehicle. Drivers expect to be provided with the latest-and-greatest, which is why Land Rover has put itself in a great position by providing large investments to companies that are advancing it.

Here at Land Rover Farmington Hills, we want you to have the best car-buying experience that you can. Our team is ready to assist you in our showroom of new vehicles, and answer any questions you might come up with along the way.

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